Data protection

This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

 

Responsible person

Tratingo UG (haftungsbeschränkt)
Elisabethstr. 14b
45139 Essen
E-mail address: ship-tracking@tratingo.de

Represented by: Stefan Dölken

 

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, telephone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

 

Categories of data subjects

Visitors and users of the online offering (hereinafter we refer to the affected persons collectively as “users”).

 

Purpose of processing

– Provision of the online offer, its functions and content.
– Answering contact requests and communicating with users.
– Safety measures.
– Reach measurement/marketing

 

Terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations relating to personal data, carried out with or without the aid of automated procedures. The term is broad and encompasses virtually every way data is handled.

“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or movements of that natural person.

The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

“Processor” means a natural or legal person, public authority, institution or other body that processes personal data on behalf of the controller.

 

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies, unless the legal basis is stated in the data protection declaration: The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a
and Article 7 GDPR;
The legal basis for processing to fulfill our services and carry out contractual measures as well as answer inquiries is Article 6 Paragraph 1 Letter b GDPR;
The legal basis for processing to fulfill our legal obligations is Article 6 (1) (c) GDPR;
In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.
The legal basis for the processing necessary to carry out a task that is in the public interest or in the exercise of official authority vested in the person responsible is Article 6 (1) (e) GDPR.
The legal basis for processing to protect our legitimate interests is Article 6 (1) (f) GDPR.
The processing of data for purposes other than those for which they were collected is determined in accordance with the provisions of Article 6 (4) GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined in accordance with the provisions of Art. 9 Para. 2 GDPR

 

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, distribution, ensuring availability and its separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.
 

Collaboration with processors and third parties

If, as part of our processing, we disclose data to other people and companies (processors, joint controllers or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the fulfillment of the contract), users have consented, a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that complies with legal requirements.
 

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of using third-party services or disclosing or transferring data to other people or companies If this happens, this will only occur if it is to fulfill our (pre-)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or leave the data in a third country if the legal requirements are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level that corresponds to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations.

 

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 GDPR gives you the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

In accordance with Article 77 of the GDPR, you also have the right to lodge a complaint with the responsible supervisory authority.

 

Right of withdrawal

You have the right to revoke your consent in accordance with Article 7 Paragraph 3 of the GDPR with effect for the future.

 

Right to object

You can object to the future processing of your data at any time in accordance with Art. 21 GDPR. The objection can in particular be made against processing for direct advertising purposes.

 

Cookies and right to object to direct advertising

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offering (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).

We can use temporary and permanent cookies and explain this in our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ can be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

 

Deletion of data

The data we process will be deleted or its processing restricted in accordance with legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations.

Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

 

Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

 

Business-related processing

In addition, we process
contract data (e.g., subject matter of the contract, term, customer category).
– Payment data (e.g. bank details, payment history)
from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

 

Administration, financial accounting, office organization, contact management

We process data as part of administrative tasks such as organizing our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The basis for processing is Article 6 Paragraph 1 Letter c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, carry out our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee offices and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, for example for the purpose of later contact. We generally store this mostly company-related data permanently.

 

Business analyzes and market research

In order to operate our business economically and to recognize market trends and the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art 6 Paragraph 1 Letter f of the GDPR, whereby the persons affected include contractual partners, interested parties, customers, visitors and users of our online offering.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of registered users with information, for example about the services they use. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes are for our sole purpose and are not disclosed externally unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, the overall business analyzes and general trend determinations are created anonymously if possible.

 

Participation in affiliate partner programs

Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering) in accordance with Art. 6 Para. 1 lit. f GDPR, to the extent that these are necessary for the operation of the affiliate system. Below we explain the technical background to users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example if links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which can be part of the link or set elsewhere, for example in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such as advertising material ID, partner ID and categorizations.

The online user identifiers we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i.e. concluded a contract with the provider. However, the online identifier is personal to the extent that the partner company and we also have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and whether we can, for example, pay out the bonus.

 

Amazon Affiliate Program

Based on our legitimate interests (ie interest in the economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites through which The placement of advertisements and links to Amazon.de can earn reimbursement of advertising costs (so-called affiliate system). As an Amazon partner, we earn from qualified purchases.

Amazon uses cookies to be able to trace the origin of orders. Among other things, Amazon can recognize that you have clicked the partner link on this website and then purchased a product from Amazon.

Further information on Amazon’s use of data and options for objection can be found in the company’s data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

 

AWIN affiliate program

Based on our legitimate interests (ie interest in the economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are participants in the partner program of AWIN AG, Eichhornstrasse 3, 10785 Berlin, Germany, which is used to provide a medium was designed for websites through which advertising costs can be earned by placing advertisements and links to AWIN (so-called affiliate system). AWIN uses cookies in order to be able to understand the origin of the conclusion of the contract. Among other things, AWIN can recognize that you have clicked the partner link on this website and then concluded a contract with or through AWIN.

Further information on Awin’s use of data and options for objection can be found in the company’s data protection declaration: https://www.awin.com/de/rechts .

 

Digistore24 partner program

Based on our legitimate interests (ie interest in the economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR) we are participants in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies in order to be able to understand the origin of the conclusion of the contract. Among other things, Digistore24 can recognize that you have clicked the partner link on this website and then concluded a contract with or through Digistore24.

Further information on data use by Digistore24 and options for objection can be found in the company’s data protection declaration: https://www.digistore24.com/page/privacyl .

 

Affilinet affiliate program

Based on our legitimate interests (ie interest in the economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are participants in the partner program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which is used to provide A medium was designed for websites through which advertising costs can be earned by placing advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies in order to be able to understand the origin of the conclusion of the contract. Among other things, Affilinet can recognize that you have clicked the partner link on this website and then concluded a contract with or through Affilinet.

Further information on data use by Affilinet and options for objection can be found in the company’s data protection declaration: https://www.affili.net/de/footeritem/datenschutz .

 

Comments and posts

If users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR. This is done for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right to process user information for spam detection based on our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR.

On the same legal basis, in the case of surveys, we reserve the right to store users’ IP addresses for their duration and to use cookies to avoid multiple voting.

The data provided in the comments and posts will be permanently stored by us until the user objects.

 

Retrieval of emojis and smilies

Our WordPress blog uses graphic emojis (or smilies), i.e. small graphic files that express feelings, which are obtained from external servers. The server providers collect the IP addresses of the users. This is necessary so that the emoji files can be delivered to users’ browsers. The Emojie service is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic data protection information: https://automattic.com/privacy/. The server domains used are sworg and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that only serve to quickly and securely transmit files and the users’ personal data deleted upon transmission.

The use of the emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offering in accordance with Art. 6 Para. 1 lit. f. GDPR.

 

contact

When contacting us (e.g. via contact form, email, telephone or via social media), the user’s details are used to process the contact request and process it in accordance with Article 6 Paragraph 1 Letter b. (as part of contractual/pre-contractual relationships), Art. 6 Para. 1 lit. f. (other inquiries) GDPR processed. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.

We delete the requests if they are no longer necessary. We review the necessity every two years; The statutory archiving obligations also apply.

 

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your rights to object. By subscribing to our newsletter, you agree to its receipt and the procedures described.

Content of the newsletter: We only send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) with the consent of the recipient or legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user’s consent. Our newsletters also contain information about our services and us.

Double opt-in and logging: Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after you register you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else’s email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that you can be addressed personally in the newsletter.

The newsletter is sent and the associated measurement of success is based on the consent of the recipient in accordance with Article 6 Paragraph 1 Letter a, Article 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or if consent is not required , based on our legitimate interests in direct marketing in accordance with Art. 6 Para. 1 according to f. GDPR in conjunction with Section 7 Para. 3 UWG.

The registration process is logged on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests, meets the expectations of users and also allows us to provide evidence of consent.

Kündigung/Widerruf – Sie können den Empfang unseres Newsletters jederzeit kündigen, d.h. Ihre Einwilligungen widerrufen. Einen Link zur Kündigung des Newsletters finden Sie am Ende eines jeden Newsletters. Wir können die ausgetragenen E-Mailadressen bis zu drei Jahren auf Grundlage unserer berechtigten Interessen speichern bevor wir sie löschen, um eine ehemals gegebene Einwilligung nachweisen zu können. Die Verarbeitung dieser Daten wird auf den Zweck einer möglichen Abwehr von Ansprüchen beschränkt. Ein individueller Löschungsantrag ist jederzeit möglich, sofern zugleich das ehemalige Bestehen einer Einwilligung bestätigt wird.

 

Newsletter – Mailchimp

Der Versand der Newsletter erfolgt mittels des Versanddienstleisters „MailChimp“, einer Newsletterversandplattform des US-Anbieters Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. Die Datenschutzbestimmungen des Versanddienstleisters können Sie hier einsehen: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäisches Datenschutzniveau einzuhalten (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). Der Versanddienstleister wird auf Grundlage unserer berechtigten Interessen gem. Art. 6 Abs. 1 lit. f. DSGVO und eines Auftragsverarbeitungsvertrages gem. Art. 28 Abs. 3 S. 1 DSGVO eingesetzt.

Der Versanddienstleister kann die Daten der Empfänger in pseudonymer Form, d.h. ohne Zuordnung zu einem Nutzer, zur Optimierung oder Verbesserung der eigenen Services nutzen, z.B. zur technischen Optimierung des Versandes und der Darstellung der Newsletter oder für statistische Zwecke verwenden. Der Versanddienstleister nutzt die Daten unserer Newsletterempfänger jedoch nicht, um diese selbst anzuschreiben oder um die Daten an Dritte weiterzugeben.

 

Newsletter – Erfolgsmessung

Die Newsletter enthalten einen sog. „web-beacon“, d.h. eine pixelgroße Datei, die beim Öffnen des Newsletters von unserem Server, bzw. sofern wir einen Versanddienstleister einsetzen, von dessen Server abgerufen wird. Im Rahmen dieses Abrufs werden zunächst technische Informationen, wie Informationen zum Browser und Ihrem System, als auch Ihre IP-Adresse und Zeitpunkt des Abrufs erhoben.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, it is not possible to revoke the success measurement separately; in this case, the entire newsletter subscription must be canceled.

 

Hosting and email delivery

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).

 

Collection of access data and log files

We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .

Log file information is stored for security reasons (e.g. to investigate acts of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

 

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users’ personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

 

Google Analytics

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service from Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offering is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offering and internet usage. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymization activated. This means that the user’s IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offering and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http:// tools .google.com/dlpage/gaoptout?hl=de .

Further information on data usage by Google, settings and objection options can be found in Google’s data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertising by Google (https:// adssettings.google.com/authenticated ).

Users’ personal data will be deleted or anonymized after 14 months.

 

Target group formation with Google Analytics

We use Google Analytics to show the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

 

Google Universal Analytics

We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a process from Google Analytics in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of various devices (so-called “cross-device tracking”). .

 

Google Adsense with personalized ads

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

We use the AdSense service, with which ads are displayed on our website and we receive compensation for their display or other use. For these purposes, usage data such as the click on an ad and the user’s IP address are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of user data is carried out pseudonymously.

We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites visited or apps used by users and the user profiles created in this way. Advertisers use this information to target their campaigns to these interests, which is beneficial for users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. This includes, but is not limited to, previous searches, activity, website visits, app usage, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting of customer match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

Further information on data usage by Google, settings and objection options can be found in Google’s data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertising by Google (https:// adssettings.google.com/authenticated ).

 

Google Adsense with non-personalized ads

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, with which ads are displayed on our website and we receive compensation for their display or other use. For these purposes, usage data such as the click on an ad and the user’s IP address are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of user data is carried out pseudonymously.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including coarse (e.g., location-level) geographic targeting based on current location, content on the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

Further information on data usage by Google, settings and objection options can be found in Google’s data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertising by Google (https:// adssettings.google.com/authenticated ).

 

Google AdWords and conversion measurement

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offering in a more targeted manner in order to only present users with advertisements that potentially match their interests. For example, if a user is shown ads for products that they were interested in on other online offerings, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as ” “Web beacons”) are integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer.

We also receive an individual “conversion cookie”. The information collected using the cookie is used by Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the user’s name or email address, for example, but rather processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google’s perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.

Further information on data usage by Google, settings and objection options can be found in Google’s data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertising by Google (https:// adssettings.google.com/authenticated ).

 

Online presence in social media

We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and inform them about our services.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users’ rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they thereby undertake to comply with EU data protection standards.

Furthermore, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

The processing of users’ personal data is based on our legitimate interests in effectively informing users and communicating with users in accordance with Article 6 Paragraph 1 Letter f of the GDPR. If the users are asked by the respective providers for their consent to data processing (i.e. express their consent, for example by checking a checkbox or confirming a button), the legal basis for the processing is Article 6 Paragraph 1 lit. a., Article 7 GDPR.

For a detailed description of the respective processing and the objection options (opt-out), we refer to the information provided by the providers linked below.

Even in the case of requests for information and the assertion of user rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

– Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – Data protection declaration: https://www.facebook.com/about/privacy/ , Opt-Out: https://www. facebook.com/settings?tab=ads and http://www.youronlinechoices.com , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

– Google/YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) – Data protection declaration:   https://policies.google.com/privacy , opt-out: https://adssettings.google.com/authenticated , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Data protection declaration/opt-out: http://instagram.com/about/legal/privacy/ .

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Data protection declaration: https://twitter.com/de/privacy , opt-out: https://twitter.com/personalization , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active .

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Data protection declaration/opt-out: https://about.pinterest.com/de/privacy-policy .

– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Data protection declaration https://www.linkedin.com/legal/privacy-policy , opt-out: https://www.linkedin.com/psettings/guest -controls/retargeting-opt-out , Privacy Shield:  https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active .

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Data protection declaration/opt-out: https://privacy.xing.com/de/datenschutzerklaerung .

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/Opt-Out: https://wakelet.com/privacy.html .

– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Data protection declaration/opt-out: https://soundcloud.com/pages/privacy .
 

Integration of third-party services and content

Within our online offering, we use content or service offerings from third-party providers based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR) in order to improve their content and To integrate services such as videos or fonts (hereinafter referred to as “content”).

This always assumes that the third party providers of this content are aware of the user’s IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as being linked to such information from other sources.

 

Youtube

We integrate the videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

 

Google Fonts

We incorporate the fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

 

Google ReCaptcha

We integrate the function to detect bots, for example when entering online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

 

Google Maps

We incorporate the maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

 

Use of Facebook social plugins

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

When a user accesses a function of this online offering that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offering. User usage profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info /choices/ or the EU site http://www.youronlinechoices.com/ . The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

 

Twitter

Functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offering. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Twitter.
If the users are members of the Twitter platform, Twitter can assign access to the above-mentioned content and functions to the users’ profiles there. Twitter is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Data protection declaration: https://twitter.com/de/privacy , opt-out: https://twitter.com/personalization .

 

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

 

Changes to the data protection declaration
New legal requirements, business decisions or technical developments may require changes to our data protection declaration. The data protection declaration will then be adjusted accordingly. You can always find the latest version on our website.

 

Created: August 2021